How to set up a cleaning company website that actually gets clients
It’s crucial that your cleaning business website can attract clients, no matter if you’re commercial or residential cleaner. Many cleaning company websites don’t bring in new business.
This post will show you how to create and attract your cleaning business that will gain you new clients.
Call to Action
One common misconception among cleaning business owners is that they can’t get enough people to visit their website and sell them more. Although traffic is an important part of marketing, sending people to a website that doessn’t convert will not result in more sales.
You will need methods to generate leads as a foundation for your cleaning company website. We recommend that you offer a free estimate on cleaning services as a lead generation method.
Your cleaning company website template must include a prominent ‘Call to Action’ button to request a quote that will attract two types of visitors to your website. The two different types of visitors are the ones who are ready and willing to buy and those who are still researching and trying to decide if they should purchase your service or find it elsewhere.
You need to set up a website in a way that generates leads and traffic from both types of visitors. You could offer a download or a call to action in return for information.
No matter what you chose, make sure that it involves the problem for your ideal client. This will make visitors more likely to give you their contact information.
A clear tagline
The tagline is a statement or sentence that tells people what you do and how they can benefit from your services. A tagline can make your cleaning business stand out from the rest. A tagline can be effective to help keep people on your site that much longer.
Most days, people have a very short attention span. People will quickly move on to the next thing if they don’t find what they need in a matter of seconds. A tagline can be an important part of your cleaning business website. It’s important to remember that your tagline is something that people can see when they visit your website.
Your tagline should convey to your visitors that you are here to help them. If you were a residential cleaner, your tagline could be “We help busy homeowners remove the hassle from cleaning so that they can focus on what’s important”
A commercial cleaning company’s website tagline could be “Helping facilities preserve their assets and preserve the image with the reliable cleaning services.”
No matter what you chose, it’s important to make sure that your website visitor’s know that you can solve their problems.
Upload photos & videos on your website!
Another thing to include in your cleaning website would be photos and videos of your employees as it’s common that most people find it difficult to allow strangers into their home. However, if they are able to put a rough idea of what your employees look like, they will be more obliged to let them inside.
Many people worry about their privacy, their belongings, and even theft. Although the chances of it actually happening are pretty low, many people still tend to worry about it.
Another powerful tool for your building trust with site visitors is a video of employees expressing their love for working for your company. Stock photos are a good option if your cleaning business is just starting out, but it’s not advisable as a long-term strategy.
Most people can tell if an image is a stock or not, so replace stock photos as soon as you can with happy employees.
The cleaning company website should answer any questions that your customer might have.
You should try and understand your ideal customers before you set up your website for your cleaning business. Think about the questions or problems they are looking for in a cleaning service.
These could be people who have never used a service similar to yours or who are currently looking for something more. You might want to briefly explain the services that you offer, the service guarantee you offer and the training that your employees have recieved.
It’s also a good idea to tell a little bit about your company and explain what you do and why you do it. A good idea would be to include a brief section about your company or a link to one. Most people prefer to do a business with people and not just companies. Even if your cleaning company is large, if you make it humane, it can be a big help.
Are you able to list your service areas?
SEO can seem confusing for new business owners. However, creating local SEO pages can help and you should list the areas that you service but you can also create complete location pages.
It can increase the chances that your cleaning company website is found by including a page about your location. This can help you gain an edge over local competitors. Although this is not a quick strategy to market, it can help you dominate local searches.
Also, embed Google maps are a must. This will help your cleaning company website rank higher in search results.
Incorporate a blog into your cleaning company website template
People want to hire you as cleaning service, experts who know their stuff are sought after by people and one way to build your expertise is by creating quality content for a blog.
The more you can differentiate yourself and your company, the better. Blogs can help you do this and increase traffic to your cleaning business.
As we have said before, your blog should not be about your company and its features. Although it’s important, it’s often not what converts people to new cleaning clients.
Your blog content should provide useful information that informs and solve problems for your visitors. This content can make it easier for people to make a purchase decision. We mentioned that some people will visit your cleaning business website looking for a cleaner, while others will be researching.
A FAQ page should be included on your website for cleaning business
FAQ page’s are known as frequently asked questions page, it’s a helpful section that your website visitors will find useful. A page like this will save you the time when answering customer service questions. This page can help potential customers make a decision about what to purchase.
You can include a variety of categories on your website that could be useful for cleaning businesses. No matter if you’re a commercial or residential cleaner, you will want to include background checks for the people you hire.
Trustworthiness is something people don’t want in their home and businesses. It’s also important to mention the training that your employees receive before being allowed to clean their homes and busniesses.
People often are afraid that their property or work will not be done correctly. However, proper training can eliminate this concern. People may also be concerned about the insurance you may offer.
By having a FAQ page, this will save you time and effort when answering potential customers’ questions.
Commercial cleaning vs residential FAQ page
The FAQ page that you create will be different, depending on whether your business is a residential or commercial cleaning company. This can include things such as the time of your arrival, what cleaning services are included, the extra charges and expected time arrival.
You can cover things like whether your business does day or night cleaning, if you can provide cleaning supplies for your jobs and what type of businesses you service within commercial cleaning companies.
What makes your cleaning company different?
This was briefly covered in your company tagline. However, you should add something about company’s uniqueness on your website. Your company tagline is what draw people to your website, you can also add a section about your company or a page explaining why to hire you.
This section will provide details about your company’s superior service, employee training, production rate, quality of service and other factors. You might want to survey your customers to find out why they choose your company.
Place customer testimonials and reviews on your site
Be sure to include testimonials from customers than those who represent the business. Review’s are equally important. Many people who search for cleaning services’ will base their decisions solely on the positive and negative reviews.
To icrease your conversions, it’s a key part to make reviews and testimonials a part of your cleaning business website.
You can include advanced options in your cleaning company website template
You may want to add a few additional options to your website. If you have all of the above features, one of them is the live chat option as this can allow potential customers to have instant access to someone who can answer any questions that they have.
While automatically FAQ website pages are wonderful and can reduce the need for human interaction, sometimes people want to talk to someone. You can chat with someone online in just a few seconds to answer your questions and schedule a cleaning appointment.
You should also include Google Analytics for traffic analysis. This will allow you to see how your content is performing and give you ideas for any future content.
We hope that you have enjoyed reading this blog about how to set up a cleaning company business. If you would like to check out the rest of our blogs then please feel free to check them out!